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Cord Cutters Numbers Climb According To New Study – And My Personal Journey to a Better Television Experience

cord cutters

Cord Cutters are those who have cut cable TV service in their homes as well as satellite TV.

cord cutters tv remote tvIt is a modern phenomenon not unlike the move 100 years ago from horse driven wagons to internal combustion engine trucks.

A more recent example are all those households who have cancelled telephone landlines because they have cell phone service.

In my opinion, modern choice is all about eliminating redundancy in favor of superior technology.

According to a new study, the numbers of those who have chosen to cut the cord have climbed significantly.

cord cutters clipWhy not cut the cable cord?

Let me speak of my experience … We cut the cord 7 years ago.

To be fair to you and to establish this post is not a veiled ploy at advertisement in this era of click bait … All the examples following are not to endorse or advertise any service. This is merely my modern experience –

20 years ago when we decided to move full time to Nashville, we bought one of those satellite TV kits to install. Satellite TV was growing rapidly at the time and based on Mpeg technology that was vastly superior to analog cable TV service. BUT – the large box containing the kit went into storage for three years. We were so busy, we had no time to sit and watch TV.

Then one day, I decided to go ahead and install the dish and pay for service. When it was switched on, I spent 4 days glued to our television in amazement – a culture shock.

Some time later, after several years of paying close to $100 bucks a month for this wonderful satellite TV service, I realized the programming had become so poor that we were only actually watching a short time to catch up on the news of the day and watching the show “Top Gear” on BBC America once a week. At that moment, we decided it was a real waste of money and cancelled the service.

We became “cord cutters” before being a cord cutter was cool …

cord cutters appsI bought an antenna and began to explore the new digital television channels.

My favorites were MeTV and COMET TV. I discovered a lot of great retro shows that were so very wonderful such as rediscovering Perry Mason, the old half hour Gunsmoke shows and the fun weekend SCIFI programming on COMET TV –

In the meanwhile, I had built up a library of several thousand DVDs. Many DVDs sent to me as per my profession as a media producer.

So, we had a lot of movies, documentaries, TV series and the like at hand. Plus – even as Blockbuster and Hollywood video stores closed down near us, we still have a maverick video rental spot still in operation to this day just around the corner …

AND THEN I discovered the APP device of modern streaming TV …

Last year, I was in a big box store and spied a device for merely $40 … it was called ROKU

cord cutters rokuROKU?

Again I ask … ROKU ?

Is this some kind of anime show brand out of Japan? What the heck is that thing? It’s just a little bitty box the size of a tube of lip gloss … what the heck? But – then I looked it up in the store on my smart phone … I guess I have been living in a cave …

I bought it and took it home. I connected it up and enabled it to my WIFI … and then …

I was so freaking amazed at this new world of ROKU !!!

I can’t even begin to verbalize my amazement at the time I first switched it on. It is like a reinvention of the wheel in terms of the world of television. It is all APP based like each APP is a television network.

So many “channels” to see !!! I watch Youtube on my big flat screen TV. Everything on demand. PBS … network news … movie channels … and on and on and on …

Of course I can pay to subscribe to Netflix and the like also – but now in a more convenient way … but there is so many sources for FREE – many ad supported … but not as bad as traditional network TV …

ROKU is now our source for watching TV. It never ceases to amaze me. It is a technical platform that has brilliantly harnessed the modern trends in video media and the public need for television watching in these times.

cord cutters modern choiceInteresting that ROKU is not so publicized in the mass media and yet it has quite the established market. ROKU is replacing the cords and satellite dishes.

Modern choice is all about eliminating redundancy in favor of superior technology.

Filed Under: Tony Rollo Blog

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